I am a Kiwi living in Germany with 20 years experience in the design industry, and have had the pleasure working with and for some of the leading design and manufacturing companies such as Formway Furniture. The variety of my projects speaks both for my flexibility but also my curiosity. The resulting products speak of the ever increasing connection to the users and my ability to find holistic solutions to meet there and the clients needs.

Good  health , bright futures

Over the last 10 years I have had the privilege to design products and systems for students, their educators and the educational institutions in which they work and learn. Through this I have acquired a deep understanding of the foundations of good physical and mental good health and development. It applies directly to both children and adults alike. I  aim through my work to influence the world in a way which promotes good health, movement, and mental stimulation. Securing us a bright future and for the overall good of the individual and the wider community. 

Leading the way , from  New Zealand to germany

With experience in Australasia, North America and Europe I bring cultural understanding and empathy. At the same time this has given me an insight into the differences that can exist in the different markets and business areas. One of my strengths is my ability to develop technical, and mechanical ideas with the same finesse as I can form a product with an attractive aesthetic. From the chaos of the "Blue Sky" concept phase at the start of the process to the process driven productionization of a product I feel at home.

Concept sketch for Australias "Woods Baggott" architectural firm. The concept was developed into Formway Furniture's "Bench" product.

Jonathan John Pidwell
designer, father, husband, KIWI, lover of adventure...